Ticket: $9.38
| Condition: | Like Contemporary :
A e-book that appears original but has been study. Cover has no visible wear, and the mud jacket (if applicable) is incorporated for captivating covers. No lacking or broken pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. Will likely be very minimal identifying marks on the internal quilt. Very minimal wear and toddle. See the seller’s checklist for fat vital elements and description of any imperfections. See all situation definitions– opens in a original window or tab |
|---|---|
| Vendor Notes: | “Like Contemporary situation. Remainder worth. By no technique study or equipped copies. Ships straight.” |
| Structure: | Paperback | Language: | English |
| Newsletter Year: | 2016 | MPN: |
YES22288396 |
| Writer: | Simon & Schuster | UPC: |
9781451686586 |
| ISBN: |
Does no longer practice |
EAN: |
9781451686586 |
| Product Files | |
| The Contemporary York Instances bestseller that explains why breeze merchandise and tips was smartly-liked. “Jonah Berger is aware of extra about what makes knowledge ‘drag viral’ than anybody on the earth” (Daniel Gilbert, creator of the bestseller Stumbling on Happiness ). What makes things smartly-liked? Can win to you acknowledged promoting, notify all over again. Of us don’t hearken to adverts, they hearken to their buddies. Nonetheless why form of us focus on breeze merchandise and tips extra than others? Why are some stories and rumors extra infectious? And what makes on-line mutter drag viral? Wharton advertising and marketing professor Jonah Berger has spent the closing decade answering these questions. He’s studied why Contemporary York Instances articles make the paper’s win Most E-mailed checklist, why merchandise secure be aware of mouth, and how social affect shapes the entirety from the autos we accumulate to the dresses we wear to the names we give our formative years. In Contagious , Berger finds the most important science slack be aware-of-mouth and social transmission. Behold how six total principles pressure all forms of things to was contagious, from user merchandise and policy initiatives to space of labor rumors and YouTube videos. Learn how a luxury steakhouse discovered reputation through the lowly cheesesteak, why anti-drug commercials would possibly per chance presumably win genuinely increased drug exercise, and why extra than 200 million patrons shared a video about one of many most seemingly wearisome merchandise there is: a blender. Contagious offers a set up of dwelling of converse, actionable tactics for serving to knowledge unfold–for designing messages, adverts, and mutter that other folks will allotment. Whether you are a supervisor at a tall firm, a microscopic commerce proprietor looking to enhance awareness, a baby-kisser running for space of labor, or a health professional looking to secure the be aware out, Contagious will enable you to make your product or belief purchase on. | |
| Product Identifiers | |
| Writer | Simon & Schuster |
| ISBN-10 | 1451686587 |
| ISBN-13 | 9781451686586 |
| eBay Product ID (ePID) | 221666323 |
| Product Key Capabilities | |
| Structure | Paperback |
| Newsletter Year | 2016 |
| Language | English |
| Dimensions | |
| Weight | 7.8 Oz |
| Width | 5.5in. |
| Height | 0.6in. |
| Length | 8.4in. |
| Extra Product Capabilities | |
| Dewey Edition | 23 |
| Illustrated | Sure |
| Dewey Decimal | 658.834 |
| Copyright Date | 2016 |
| Creator | Jonah Berger |
| Change of Pages | 256 Pages |
| Lc Classification Quantity | Hf5415.153.B463 2016 |
| Newsletter Date | 2016-05-03 |
| Experiences | “Concentrate on It Because the Objective precise Companion to Malcolm Gladwell’s the Tipping Level.”, “Jonah Berger is as creative and thoughtful as he’s spunky and mischievous. his analysis, famous savor discovering out a masterpiece in a museum, offers the observer with original insights about life and likewise makes one responsive to the creator’s ingenuity and creativity. It is a ways captivating to return up with a bigger instance of the utilization of social science to illuminate the conventional and out of the ordinary in our on every day basis lives.”, “[Berger] sheds original light on phenomena which will seem acquainted, exhibiting with precision why things purchase on. . . . As a playbook for entrepreneurs, Contagious is a hit.”, “Jonah Berger is the uncommon sort who has studied the info, parsed it from the fiction-and performed groundbreaking experiments which win modified the technique the experts notify. If there’s one e-book you are going to study this twelve months on how tips unfold, it be this one.”, “Contagious contains arresting – and counterintuitive – info and insights. . . . Most appealing of all are the examples Berger cites of a hit and unsuccessful advertising and marketing campaigns.”, “An infectious treatise on viral advertising and marketing. . . . Berger writes in a sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an gaze against serving to businesspeople and others unfold their messages. The highest consequence’s a precious and moving primer that diagnoses countless baffling pop tradition epidemics.”, “Jonah Berger Knows extra about What Makes Files ‘drag Viral’ than Any individual in the WORLD.”, “Can win to you are looking out for a bigger impact, especially with a smaller funds, you wish this e-book. Contagious will enable you to make your product unfold savor loopy.”, “The e-book is suitable straightforward appealing. Berger’s conditions are no longer only topical and linked, but his principles seem real looking and are simply understood. . . . I win a robust feeling that this e-book will purchase on.”, “Why form some tips seemingly unfold overnight, while others disappear? How can some merchandise was ubiquitous, while others never win traction? Jonah Berger is aware of the answers, and, with Contagious , now we form, too.” |
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